Meet on Bowery
166 Bowery, New York City, NY
Friday, February 23, 2018 at 9:00am – 12noon
Price: $399 / $475 at door
Creative Experiences is an interactive and experiential workshop especially designed and curated for brands which need to understand how powerful live experiences can build long lasting and rewarding relationships with your target audience presented by Dianne Devitt, industry expert and global producer with over 25 years experience in creativity, space and people movement design.
Brands need to elevate their marketing to a new dimension to stand out from the crowd – over 200 adverts are seen each day and that’s before we consider our emotional attachment to our mobile devices. Learning live creative techniques complements integrated advertising campaigns and increases impact – it’s the stuff that people remember.
A lucrative Return on Experience is based on the connection of all elements. It’s not enough just to run an event, brands need to understand how to assemble the right parts and when, why and how they need to be used.
The workshop will cover:
· How to unlock the fear of being creative
· The top 3 secrets to plan a successful experience
· The Theater of Meetings tm and how to ‘block’ an event
· How to maximize touch points
· Creating powerful interactive messages
· Techniques to inspire your team
Experiences are the stuff that life is made from. This is your Permission to Play TM, where we’ll use creative exercises and visual aids to spark your creative quotient on the value of telling a story, developing a theme, and storyboarding or mood boarding the creative experience.
The workshop is divided into four segments:
Hear: business strategy,
See: site selection tactics,
Touch: creative elements,
Engage: interactive exercises.
Creative Experiences is an interactive workshop delivered by Dianne Devitt, an events industry expert with over 25 years’ experience delivering experiences which became experiences.
If your role has responsibility for producing live experiences, or this is an area your brand wants to move into, then Creative Experiences is a must-attend workshop.
Limited spaces are available so please secure your place today, or contact us to discuss further.